Niessing Wedding Ring Designer
Online 3D ring configurator
Jewelry retail, B2C
3D, Flash, backend services

Niessing, one of the top manufacturers of premium, contemporary German jewelry design, engaged Us to help revolutionize online wedding ring design.
Niessing Wedding Ring Designer offers the visually most attractive and the technologically most sophisticated wedding ring designer to achieve a really unique pair of wedding rings. The 3D ring configurator tool lets users design rings in six easy steps in an interactive way: forms, size, color, texture, diamonds and engraving. Each modifications made in each step updates the 3D product view irealtime with all its attribute such as size, color, texture or price calculation. The 3D ring designs can be saved for later view or further design, or can be purchased in person through the help of the store locator.

The project was carried out in collaboration with Metrix Internet Design GMBH.